Apple’s financial results and performance.
Apple spent the first years of the generative AI boom looking late. Microsoft tied itself to OpenAI, Google rebuilt its products around Gemini, and Amazon and Meta committed enormous sums to chips and data centers. Apple introduced Apple Intelligence slowly, delayed major Siri features and relied on outside models where its own software fell short….
Global PC shipments fell 4.9 percent last quarter to 68.2 million units, the first drop after nine straight quarters of growth. Lenovo, HP, and Dell all shrank. Apple did the opposite, shipping 6.7 million Macs, up 10.1 percent, for 9.9 percent of the market. It was the only top-five vendor to grow. Apple beats a…
On June 25, Apple’s online store went down for a few hours and came back with higher prices across the lineup: every Mac, every iPad, the Apple TV, both HomePods, and the Vision Pro. Everyone has covered the price list. Here’s what it actually means. Apple explained itself Apple almost never gives a reason for…
